Chapter I

The Story

A white rabbit checking his pocket watch, always running late. The moment Alice follows him down the hole, the ordinary world falls away. This design distills that instant into a single emblem — a vintage pocket watch, its hands frozen in vermilion red, stitched onto an oval badge like a maker’s mark pressed into an old book.

Where our First Editions wear the full book cover in print, The Signed Editions carry a single embroidered patch — smaller, quieter, and made to last like a signature.

• Pocket Watch
• Red Hands
• The Rabbit Hole
• Wonderland · 1865

Chapter II

The Patch & Colorways

Left chest — A vertical oval embroidered patch with a merrow-stitched border, worn like a crest over the heart. Rich satin-stitch embroidery, applied with a sewn edge and heat-set backing so it holds its shape wash after wash — no puckering, no lifting.

Offered in two colorways:

Black — cream thread on a black twill base, with a vermilion-red accent on the watch hands.   White — burgundy thread on a cream twill base.

Chapter III

Fabric & Fit

100% cotton at 6 oz (200 gsm) — substantial, structured, and softer with every wash.

Cut in a relaxed, slightly oversized fit with a ribbed crewneck and drop shoulders.

Appendix A

Size Chart (inches, flat measurement)

Between sizes? Size up for the intended relaxed fit. Measurements may vary by ±0.5 in.

Appendix B

Care

• Machine wash cold, inside out, with like colors
• Do not bleach · do not iron directly on the patch
• Hang dry or tumble dry low
• The embroidered patch is sewn and heat-set to last — wash gently to keep it pristine